Fields to flourish says new owner

Name of popular store will remain the same in Hope

Fields Stores are a lifeline to residents in many small towns, and Hope is no exception. So it came as a shock when it was announced Fields would be folding across the country.

But residents in Hope can breathe a little easier. A company called FHC Holdings Ltd. has purchased 57 Fields stores in British Columbia, Alberta, Saskatchewan, Manitoba and the Northwest Territories, saying it has plans to remain a strong member of each of these communities for many years to come.

“Fields has been an integral part of many communities across Western Canada for many years,” says FHC President, Jason McDougall. “Our team is very excited at the prospect of serving the 57 communities in which it has acquired stores, and will work to ensure people continue to be able to get what they need in their local communities.”

The name will remain the same, as the company tries to meet the needs of customers.

“Our focus always goes back to how we can best serve the customer in our communities,” said McDougall. “The goal is to bring in the merchandise that makes the most sense for each community we serve, and we’re looking forward to bringing in a selection of great products and merchandise to communities across the West. Our stores will be focused on more everyday low prices, providing more value through deals on a regular basis and will continue to provide an assortment of those everyday items customers have always expected as well.”

McDougall says he is eager to get to know the store managers and people in the communities, and will be traveling around to each store in the near future to ensure the company is truly engaged at every level. And as a further demonstration of Fields commitment to the communities, a percentage of profits will go to support various initiatives and charities within each community.

Fields has been part of the landscape of Western Canada for over 60 years, with the first store opened in Vancouver in 1950. The stores have been a fixture in small towns for decades.

The Agassiz Fields store was brought by a different company, and will become a Bargain Shop in the summer.

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