Harrison starts ‘rebranding’ strategy

An open house is being held this Thursday at Harrison’s Village office, to make a step toward rebranding the community.

And that means more than just coming up with visuals, or a new logo, says Jeff Nixon, a senior consultant with Synergist Communications.

“Before you can create a vision, you have to find out how everyone perceives it (the Village), and go from there,” he says.

To help find out how the Village is viewed, Synergist has created an online survey that residents, business owners, visitors, and even people who have never visited the community, can participate in.

It takes anywhere from 10 to 15 minutes to fill out the survey, and the results will help Nixon create a branding program.

“The visual stuff is an end result, but it’s really about getting information and feedback,” he says. The Village won’t see the results for a few months, he adds.

“It doesn’t happen overnight.”

Synergist Communications has done the same sort of consulting for communities such as downtown Maple Ridge and downtown New Westminster. To take the survey, visit the Village website, or drop by the open house Thursday, January 27 at the Village office from 4 p.m. to 6 p.m.