Loyalty reward points can no longer be offered in B.C. on prescription drugs after a court ruling in favour of the College of Pharmacists of B.C.

Court okays ban on pharmacy reward points

Prescriptions blocked from B.C. supermarket loyalty programs

Major supermarket chains have lost a court battle to continue offering their pharmacy customers loyalty reward points on prescription drugs in B.C.

A B.C. Court of Appeal ruling Wednesday upholds the power of the College of Pharmacists of B.C. to enforce its two-year-old ban on incentive programs like Air Miles and other loyalty rewards.

The decision, which overturned a B.C. Supreme Court ruling last year that initially struck down the ban, says inducements from pharmacists are “a matter of public interest and professional standards” for the college, which can prohibit incentives without clear proof of harm to customers.

The pharmacists’ regulatory body, which imposed the ban in late 2013, had argued loyalty points are a powerful lure for consumers that can alter their medication buying habits and potentially harm their health.

“The College considers the provision of incentives like redeemable points to be unethical, unsafe and unprofessional,” registrar Bob Nakagawa said.

“Pharmacists are medication experts, and sometimes the right thing for them to do is not dispense a drug. A patient’s motivation to collect redeemable points may inappropriately encourage drug use and can put their health at risk.”

One of the objections raised by the college was that insured patients who don’t pay out of pocket might continue to refill a prescription after they no longer need it just to collect more points and the unneeded drugs may be abused or diverted to the illegal drug trade.

The case included anecdotal evidence that the top priority of some customers was to find out how many points they’d get filling a prescription rather than information on proper use or health effects.

There were also allegations of pharmacists retroactively dispensing medication to patients who had already missed past days but were eager to get the points “thus generating further revenue for the pharmacist for drugs the patient does not need.”

The ruling is a defeat for Sobey’s and Jace Holdings, the companies that operate Safeway and Thrifty Foods stores. Shoppers Drug Mart Inc. was also an intervenor in the case.

A Sobeys representative said the company is disappointed with the court’s decision and considering its options.

Incentives have long been forbidden on methadone prescriptions as well as any Pharmacare-covered prescriptions.

Just Posted

Relationships, continuity top health-care concerns for Agassiz residents

Feedback during Fraser Health events showed access to health care needs to improve

Development on the horizon for Harrison Hot Springs Marina

The property has been the subject of a number development proposals over the years

Chilliwack Players Guild brings first ever radio play to stage

An Affair of Honour is based on a true story, written by the father of a Chilliwack man

‘Big hearts and even bigger feet’: Comedian sends Harrison humour to the silver screen

Jonny Harris will see the town highlighted on his small-town comedy series ‘Still Standing’

More staff being hired at Fraser Valley seniors homes

Number of care hours for residents lags behind provincial targets

VIDEO: Car flies across median, flips over edge of Brunette overpass

Dash cam footage shows a vehicle speeding across a Lower Mainland overpass

Lower Mainland teacher resigned after ‘inappropriate discussions’ with elementary students

Tracy Joseph Fairley resigned from Maple Ridge-Pitt Meadows district April 23, 2018

Surrey needs 350 more cops, activist tells council

‘Right now we are 350 police behind what our population requires,’ politicians are told

Indigenous energy summit includes session on pipeline ownership options

Steven Saddleback of the Indian Resource Council says a session will feature presentations on financing models

Japanese grand champion Kisenosato retires from sumo

The 32-year-old Kisenosato was the first Japanese-born wrestler in 19 years to gain promotion to sumo’s highest rank

UPDATE: Accused B.C. high school killer found fit to stand trial

Gabriel Klein is accused in the 2016 stabbing death of Letisha Reimer at Abbotsford Senior Secondary

Right-wing, neo-Nazi, white supremacist groups an increasing concern: Goodale

Ten people died in April 2018 when Alek Minassian allegedly drove a rental van down the busy stretch in Toronto

Where mattresses go to die

Mattress Recycling opens the largest of its kind mattress-recycling facility in Hope

Canadian stock exchanges to conduct lottery for ‘POT’ ticker amid high demand

The symbol became available after fertilizer Potash Corp. officially merged with Agrium Inc. in early 2018

Most Read