Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Online entrepreneur launches plus-size snow gear store in North America

What started in Australia has been brought to Revelstoke

Mon Balon’s mother owned a second-hand ski shop in Melbourne, Australia when Balon was a girl.

It was all about making the sport accessible to everyone, said Balon.

That philosophy continues to drive Balon’s current venture: plus size snow and outdoor wear.

After her mother died, Balon and her husband took over the second-hand shop. However they eventually closed it as big box retailers started selling more affordable gear.

TJ went into the drone photography business and Mon went into online retail.

She said she quickly found a hole in the market, there was very little in the way of plus size ski gear.

And so, five years ago, she created Plus Snow. She worked with manufacturers to create ski gear in a large variety of plus sizes, it was so popular she was selling out of the product before it even arrived at her home office.

It’s not just skiers but people looking to go on holidays in snowy places or play with their kids in the back yard, she said.

READ MORE: Revelstoke Legion opens Bargain Basement

Last year she expanded into the outdoor wear realm, Plus Outdoors, sells rain gear and other outdoor wear in plus sizes.

And then in December 2019, after setting up the business to function while she is abroad, the Balons moved to Revelstoke.

Mon said it is a dream to be able to work from home, ski and pick up the kids from school all in the same day.

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Though it was in her plans to expand into North America, Balon had intended to put that on hold and enjoy her time in Canada as a holiday, but then the pandemic hit.

Balon said the business was on trajectory for 30 per cent growth in 2020 and instead saw an 85 per cent drop. Though they somehow made it through the winter, despite more than half of the ski resorts in Australia closing due to the pandemic, Balon said she was facing 9-10 months of zero income.

So, three months ago, she decided it was time to fast track the plan and launch her business in North America.

She said it has been difficult to find North American manufacturers willing to expand into plus size production. She went to a tradeshow in Denver, Col. before the lockdown and found that there was no-one making plus size snow gear. She came away with only two connections but even more determination.

Though Balon self-describes as petite, she said she has become an advocate in the plus size industry. She is pushing for companies to expand their sizes because that is the right thing to do.

“It’s not about taking over the world,” she said. “I’m not interested in making lots of money and being exclusive.”

What she wants to see is more of the joy that her customers share when they can finally play in the snow with their kids.

Balon said she is looking for people to model the clothes she sells. She currently uses #curvystoke to raise awareness and celebrate people who wear plus sizes playing in the snow.

READ MORE: Get an annual winter permit says Parks Canada to Rogers Pass users


 

@JDoll_Revy
jocelyn.doll@revelstokereview.com

Like us on Facebook and follow us on Twitter.

Snow

 

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Just Posted

Brandon Hobbs (turquoise shirt), brother of missing Abbotsford man Adam Hobbs, gathers with other family and friends to distribute posters in Chilliwack on Thursday, June 17, 2021. (Jenna Hauck/ Chilliwack Progress)
Search efforts expand to Chilliwack and beyond for missing Abbotsford man

Family, friends put up posters in Chilliwack, Agassiz, Hope for missing 22-year-old Adam Hobbs

A CH-149 Cormorant from 442 Transport and Rescue Squadron out of CFB Comox on a training exercise in Chilliwack on June 16, 2021. (William Snow photo)
VIDEO: Military search and rescue training in Chilliwack Wednesday

CH-149 Cormorant and CC-115 Buffalo from CFB Comox participated in downed aircraft rescue simulation

Stock photo by LEEROY Agency from Pixabay
Drop-in vaccination clinics slated in Abbotsford for construction workers

Among three sites in Lower Mainland holding no-appointment clinics in June and July

In this pre-pandemic meeting at the Friendship House in Agassiz, a packed house of residents expressed their concerns for and against the Teacup properties exclusion application to the ALC. The ALC recently denied the exclusion, keeping the McDonald Road properties as agricultural land. (File Photo/Adam Louis)
ALC refuses Teacup properties exclusion application

The decision comes nearly one year after application submitted

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

Most Read