A ban on getting loyalty reward points on prescription drug purchases remains in effect – so far – after a failed attempt by Canada Safeway and Thrifty Foods to secure a court injunction.

Pharmacy points ban survives first court challenge

Full hearing scheduled to decide if drug loyalty rewards prohibition will continue

A newly imposed ban on issuing loyalty reward points on prescription drug purchases has survived the first stage of a court challenge launched by major pharmacy chains.

Sobeys West Inc. and Jace Holdings Ltd. – parent firms of Canada Safeway and Thrifty Foods – had sought an interim court injunction suspending the ban but that was rejected last week by B.C. Supreme Court.

A full hearing of the College of Pharmacists of B.C. bylaw prohibiting loyalty programs on pharmaceuticals begins Jan. 31.

The two firms argued in part that the bylaw banning points issuance effective Dec. 2 was pushed through by smaller pharmacies that struggle to compete against the loyalty offers of big chains.

The college has said loyalty incentives are inappropriate “kickbacks” that could unduly influence customer purchasing behaviour.

The companies argued there was no evidence and only speculation that reward points might be a threat to the health of vulnerable patients.

Chief Justice Christopher Hinkson rejected Canada Safeway’s claim it would suffer “irreparable harm” due to loss of revenue and customers to competitors if the loyalty points ban was allowed to remain in place pending the hearing.

The court did not accept the big pharmacies’ claim that loyalty programs pose no threat.

“The fact that there has been no documented harm to the public from customer loyalty programs to date does not mean that the risk of harm is non-existent,” Hinkson ruled.

The college has suggested some patients might go without medicine in order to wait and refill a prescription on a day when a special points bonus is offered.

Hinkson said the pharmacy chains appear to have answered that concern by pledging not to offer unusual loyalty point bonuses on particular days.

Canada Safeway has also lodged a complaint about the loyalty rewards ban with the federal Competition Bureau.

Just Posted

ACES grows the love of gardening with annual seed exchange

The event will be returning to Harrison Mills Community Hall on March 1

How much does your city spend per person on snow removal?

Black Press Media compares 2018 ice and snow removal budgets of various Lower Mainland communities

B.C. BUDGET: Surplus $374 million after bailouts of BC Hydro, ICBC

Growth projected stronger in 2020, Finance Minister Carole James says

UPDATE: Chilliwack man arrested for Agassiz break and enters

Westin Ferguson, 19, faces charges relating to break and enters throughout Agassiz

Short closures on Agassiz-Rosedale Bridge during pier upgrades

The project comes before the major retrofit of the bridge, which has been in the works since 2017

VIDEO: Wheelchairs teach Agassiz students acceptance through sport

Teacher Donna Gallamore brought wheelchairs to the Kent Elementary for learning and fun

Do you live with your partner? More and more Canadians don’t

Statistics Canada shows fewer couples live together than did a decade ago

B.C. child killer denied mandatory outings from psychiatric hospital

The B.C. Review Board decision kept things status quo for Allan Schoenborn

Searchers return to avalanche-prone peak in Vancouver to look for snowshoer

North Shore Rescue, Canadian Avalanche Rescue Dog teams and personnel will be on Mt. Seymour

5 to start your day

The B.C. government released it’s 2019 budget, we break down snow removal per capita and more

Market volatility, mortgages loom over upcoming earnings of Canada’s big banks

Central bank interest hikes have padded the banks’ net interest margins

Hearings into SNC-Lavalin affair start today, but not with Wilson-Raybould

She has repeatedly cited solicitor-client privilege to refuse all comment

VIDEO: 8 things you need to know about the 2019 B.C. budget

Surplus of $247 million with spending on children, affordability and infrastructure

B.C. pot giant Tilray to acquire hemp food company Manitoba Harvest for up to $419 million

Tilray will pay $150 million in cash and $127.5 million in stock.

Most Read