Poll finds B.C. shoppers keen on new Target stores

U.S. retailer's arrival may eat into Walmart's market share

The impending arrival of U.S. retailer Target in B.C. may come mainly at the expense of Walmart, a new poll suggests.

An Insights West poll found 82 per cent of shoppers are likely to shop at Target if there’s one nearby and 96 per cent are aware it’s coming.

Pollsters say respondents were broadly enthusiastic and attribute that to brand awareness – 69 per cent of B.C. residents polled have visited a Target store in the U.S. before, 35 per cent within the last year.

That level of recognition outstrips other U.S. retailers that have yet to enter the Canadian market, such as JC Penney and Nordstrom.

“Target is well positioned with British Columbians even before market entry,” Insights West senior vice president Catherine Dawson said.

About a third of respondents said they won’t shop less often anywhere else after Target Canada arrives, while 28 per cent said they’d cut back on visits to Walmart.

Between 16 and 14 per cent said they’d spend less at other larger retailers like The Bay, Winners, London Drugs and Best Buy.

Most of those polled said they expect new U.S. retailers here will force other chains like Walmart and Costco to reduce their prices.

But they’re not under any illusions that prices will be as cheap as at its U.S. stores – 87 per cent said they don’t expect U.S. retailers to offer south-of-the-border prices here.

Target’s already open stores in Ontario charge somewhat more than in the U.S. for most items. The retailer has cited higher Canadian transportation costs, wages and duties as the reason.

Consumers were split on whether Canadian retailers are to blame for a lack of competitiveness against U.S. chains.

Dawson said it appears B.C. shoppers are torn about what will happen when Target arrives.

“While they will certainly shop these big U.S. retailers and hope for a positive impact on our economy, they worry about it hurting Canadian businesses,” she said.

Clothing and various products for the home top the list of categories those polled said they expect to buy at Target Canada.

Fourteen per cent of those polled disapprove of U.S. retailers and 31 per cent said they’re indifferent to Target’s plans.

Target is to open 19 locations in B.C. in the coming months.

The first Lower Mainland locations opening this spring include sites in Delta, Coquitlam and Langley, while more expected by winter in Surrey, Richmond, Burnaby, Maple Ridge, Abbotsford and Chilliwack.

Just Posted

New surcharge for Harrison boaters

Small boat launch surcharge to fund KHSAR

POLL: How should Harrison deal with goose poop?

Monday’s council meeting raised questions about the best way to handle waste around the beach

Sts’ailes First Nation to vote on land code

Land Code would remove nation from 34 sections of Indian Act

KPU campuses go smoke-free starting Jan. 21 – and that includes vaping

‘We didn’t make this decision lightly’ says prez of the Surrey-based institution

Trial begins for man charged with 2010 murder of Mandy Johnson

Langley single mom was fatally shot while in vehicle in Abbotsford

Find Your Fit tour comes to Agassiz

Gives students hands-on experience with career-planning tools

Input sought for major road works for Maple Ridge

Consultation on Haney Bypass upgrades

Pitt councillors don’t support CP Rail underpass

Gateway projects will need city support says MP Ruimy

Suspected Toronto serial killer targeting gay community arrested

A 66-year-old man is charged with first-degree murder in disappearance of two Toronto men

Carpet bowlers have been excluded from BC 55+ Games and Canada 55+ Games

Gold medal carpet bowling winners not able to defend their titles in 2018

No crackdown, just education as BC Ferries’ enacts smoking ban

Fines and extra patrols not happening at this time as ban begins Monday

UPDATE: Police release new footage, launch website in hunt for 13-year-old’s killer

IHIT say no one has been arrested or charged in connection with Marrisa Shen’s death

Rural B.C. students score visit with Canadiens netminder Carey Price

Two students from the Chilcotin can hardly wait to meet hometown hero Carey Price in Montreal.

VIDEO: Elk parade on Vancouver Island is awesome sight

They’re out in force for a morning stroll. Check out some of Youbou’s famous elk.

Most Read