(NUTRL Vodka/Instagram)

B.C.-based vodka maker apologizes for posting photo of teen with drink

NUTRL Vodka said they will ask for ID to confirm age before reposting photos on social media

A B.C.-based vodka company says it’s changing what it posts on social media, after it shared a customer’s photo of an underage drinker.

In an apology posted on Instagram, NUTRL Vodka said from now on, staff will only share photos sent via social media platforms of customers who are 25 or older.

The company, based out of Delta, is distills sugar-free, carb-free vodka soda drinks.

“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” the company wrote.

The company said it only recently found out a photo of a 16-year-old boy holding one of their drinks had been posted to their social media sometime last year. The photo has since been taken down.

Although legal drinking age is 19 in B.C., the BC Liquor Board recommends the 25-year-old threshold.

The company’s new policy was generally welcomed by most of its followers, who have been using the hashtag #goodcall.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Agassiz study to look at drone use for pesticide application

The study will be the first in Canada to use drones to apply pesticides to farm fields

Delays en route for Highway 7 in Harrison Mills

Road resurfacing will cause month-long delays for drivers travelling through Harrison Mills

The luckiest man in Agassiz finds more than 200 four-leaf clovers

Walt Hardinge has found more than 219 four-or-more leaf clovers this spring alone

Chilliwack’s pediatric observation unit gets financial shot from trades workers

Unions and contractors donate more than $30,000 to Fraser Valley Health Care Foundation

Missing Chilliwack man not heard from since January

Kristopher Shawn Couture, 25, last made contact with family from Edmonton

VIDEO: Quadriplegic man takes flight over Harrison Mills

Jim Ryan hasn’t moved his arms or legs for three years, but that didn’t stop him from paragliding

Trial slated to start Monday for accused killer of Abbotsford cop

Oscar Arfmann faces first-degree murder for death of Const. John Davidson

New airline regulations bring compensation for tarmac delays, over-bookings

Some of the new regulations will roll out in July, while others are expected for December.

Body found after fire at Surrey homeless camp, police say

Surrey RCMP say the body was found inside a shed after firefighters extinguished the fire

RCMP probe hit-and-run of Richmond senior

The man, who is in his mid-70s, was walking with his wife when he was allegedly struck

More than half of Canadians support ban on handguns, assault rifles: study

Divide between rural and urban respondents in latest Angus Reid Institute public opinion study

Coquitlam crash kills one person, injured two others

Investigators with the RCMP criminal crash unit are working to determing the cause of the incident

Spring rain needed as B.C. sees one of the lowest snowpack levels in 40 years

Snowpack levels in B.C. recorded on May 15 were similar to those in 2015 and 2016

Theresa May to quit as party leader June 7, sparking race for new PM

The new Conservative leader will become prime minister without the need for a general election

Most Read