Brad Jalbert of Select Roses developed The Divine Miss M. He has gained international recognition his Langley roses over the past 30 years.

Langley rose honouring Bette Midler not for sale in B.C.

Though Langley bred, The Divine Miss M will be used for fundraising to restore New York City

  • Jun. 13, 2019 9:45 a.m.

By Bob Groeneveld/Langley Advance Times

.

Although created in Langley, The Divine Miss M won’t be available for B.C. rose gardens for “a few years,” according to the rose’s creator, Brad Jalbert of Select Roses.

The Divine Miss M is named for singer, songwriter, actress, comedian, film producer Bette Midler, in honour of her founding and work with the New York Restoration Society.

Internationally recognized rose breeder Jalbert was approached by the New York Botanical Gardens to see if he had a rose suitable for honouring “someone special.”

The rose would have to be “bawdy, brass, and bold, but it also had to be divine,” Jalbert was told.

They liked the rose he picked for them – “a big white rose that looks like it has a dollop of whipped cream on top,” said Jalbert.

“When they saw the rose,” said Jalbert, “it was everything they hoped it to be.”

And so they acquired the naming rights for the creamy white rose with a light vanilla scent, and it became The Divine Miss M.

READ ALSO: Langley rose The Divine Miss M named in honour of Bette Midler

Jalbert said that, because of the time and cost involved in developing a new rose, groups and organizations that want to name a special rose, usually to honour a person or a place, are normally charged anywhere from $7,500 to $15,000 for the naming rights.

Buying the naming rights in this case included the right to use it for fundraising, to further Midler’s work in developing green spaces and better environment in New York for people across the social and economic spectra.

So Jalbert won’t be marketing the rose at least until Midler’s people have met their fundraising goal with it.

“It will be a few years before The Divine Miss M will be available locally,” Jalbert said.

_________________________________

Is there more to this story?

Email: news@langleyadvancetimes.com

Like us on Facebook or follow us on Twitter

_________________________________

 

Langley-bred rose The Divine Miss M named to honour Bette Midler.

Just Posted

Chiefs kick off exhibition pre-season stint at Hope Arena

Catch the Chilliwack Chiefs on the ice as they prepare for fresh season

Kent quarry opposition receives federal support

Green Party leader Elizabeth May wrote to the provincial government to oppose the quarry application

Agassiz United Church to host 37th annual garage sale

The annual sale will take place on Saturday, Sept. 7

Mammoth sturgeon catch was ‘a fish of a lifetime’ for Chilliwack guide

Sturgeon was so enormous it tied for largest specimen ever tagged and released in the Fraser

Annual Peters family ball tournament draws a dozen teams to Hope ball diamonds

Recently upgraded field at the Schkam reserve the backdrop for this year’s event

Sts’ailes invites adults to become engaged in Halq’eméylem with new video series

‘Qw’oqwel te Qw’oqwel’ gives language learners an immersive way to learn Halq’eméylem

North Van music teacher accused of sexual misconduct involving girls

Police believe other victims could be out there after the arrest of Lamar Victor Alviar

B.C. family stranded in Croatia desperate to come home

Funds being raised to bring back mom and two children

B.C. man tells judge he attempted suicide a month before daughters’ murders

Andrew Berry takes stand in his defense for December 2017 deaths of young daughters

‘Plenty of time for a deal’: Teachers’ union expects kids back in school on Sept. 3

BCTF says class size, composition at the heart of the issue

Province funds new shuttle buses for 13 B.C. senior centres

Activity, socializing helps maintain health, Adrian Dix says

Thermal imaging cameras eye Salish Sea in hopes of better detecting whales

Cameras installed at BC Ferries’ terminal on Galiano Island, and off southern Gulf Islands

BREAKING: Province approves Surrey police force

Minister of Public Safety Mike Farnworth green-lights city’s municipal police force

Two Vancouver police officers bitten, scratched after ‘violent’ arrest

Police will recommend charges against a 50-year-old man

Most Read