The village has seen a large amount of improvements during the last five years.

The village has seen a large amount of improvements during the last five years.

Introducing Harrison 3.0

A new marketing campaign targets Harrison day visitors.

In an effort to show visitors – and even those already living in the Harrison area – that Harrison Hot Springs is more than just another sunny day destination, Tourism Harrison is launching a new marketing campaign called Harrison 3.0.

Tourism Harrison executive director Robert Reyerse said the town has undergone a lot of changes during the last few years and should be celebrated.

“There are tons of new things that have happened over the last five years and Harrison 3.0 is to say that Harrison isn’t what you remember,” Reyerse said. “It’s this new revitalized, reborn, refreshed place with lots going on.”

The village has seen a large amount of improvements, including a new pump station, renovations to Esplanade Avenue, a new washroom and recreation facility, and the upcoming opening of a regional park.

“One of the visitors mentioned that they couldn’t believe how much Harrison has changed over the last 5-10 years, so we thought probably a lot of people don’t know that,” Reyerse said.

While the new campaign will mainly be a social media marketing campaign, it will also include the grand opening of the new water pump and regional park on June 17, as well as a social media workshop for local business owners on June 2.

“We’re going to work with all the different businesses from the Harrison Resort with their 40,000 followers, to Muddy Waters with their 500,” Reyerse said. “What we want to do is on specific days at specific times, we’re all going to send out this picture [and] this message, and see if we can get some profile for the message we’re trying to get out.”

For Reyerse, social media was the best medium to share this message.

“You’re engaging the people that are already visiting and then all their friends, and then all their friends,” he explained. “You’re getting a much more targeted audience than you would otherwise, and that’s the power of social media.”

The campaign will be funded by the 2 per cent Additional Hotel Tax and the revenue Tourism Harrison receives as a non-profit society, which operates independently from the Village Office. The tax, which can only be spent on marketing and marketing-related products, is paid for by visitors to Harrison Hot Springs that stay at any fixed roof accommodations with four or more rooms, and is separate from the Resort Municipality Initiative that the Village receives.

While Harrison 3.0 is geared to anyone interested in visiting the Harrison area, Reyerse noted that the campaign has a specific target audience.

“Harrison has two kinds of visitors: we’ve got the day trippers and we’ve got the overnighters,” he said. “We really want to hit Chilliwack, Abbotsford, Hope – that’s really where our day trip market comes from.”

Harrison 3.0 will try to attract more “day trippers,” but Reyerse also noted that the ultimate goal for the campaign is to “see a renewed interest in Harrison as a destination.”

“Harrison has been doing really well over the last few years anyways, but you’ve got to keep moving that, reminding people that there’s a lot that’s happening here,” he said.

Just Posted

(Adam Louis/Observer)
PHOTOS: Students leap into action in track events at Kent Elementary

At Kent Elementary, when the sun’s outside, the fun’s outside. The intermediate… Continue reading

Kindergarten kids from Evans elementary school in Chilliwack painted rocks with orange hearts and delivered them to Sto:lo Elders Lodge recently after learning about residential schools. (Laura Bridge photo)
Kindergarten class paints rocks with orange hearts in Chilliwack for local elders

‘Compassion and empathy’ being shown by kids learning about residential schools

Chilliwack potter Cathy Terepocki (left) and Indigenous enhancement teachers Val Tosoff (striped top) and Christine Seymour (fuchsia coat), along with students at Vedder middle school, look at some of the 500-plus pinch pots on Thursday, June 10 made by the kids to honour the 215 children found at Kamloops Indian Residential School. (Jenna Hauck/ Chilliwack Progress)
Chilliwack students make hundreds of tiny clay pots in honour of 215 Indigenous children

‘I think the healing process has begun,’ says teacher about Vedder middle school project

Image by Free-Photos from Pixabay
Webinar looks at sexual abuse prevention among adolescents

Vancouver/Fraser Valley CoSA hosts free online session on June 15

One person was transported to hospital with minor injuries following a two-vehicle crash on Hot Springs Road June 10. (Adam Louis/Observer)
One hurt following two-vehicle crash on Hot Springs Road

Agassiz Fire Department, B.C. Ambulance Service attended with RCMP

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

Most Read