New Fraser Health poster campaign raises awareness of opioid overdoses

Stark posters warn of overdose dangers to be displayed at transit stops, bars and restaurants aimed at recreational drug users

SURREY, B.C. – Fraser Health has launched a poster ad campaign bolstering its ongoing drive to raise awareness of what it says is the overdose crisis in British Columbia.

The posters will be displayed at transit stops, bars and restaurants, and are aimed at recreational and regular drug users, their families and friends.

One message on the  stark, black and white posters says: “If you use drugs: Have a plan. Go slowly. Use with a buddy. Carry naloxone.”

The posters also offer instructions for anyone finding an overdose victim, directing them to call 911, start emergency breathing and use naloxone, which can reverse the effects of an opioid overdose.

Fraser Health says in a news release that it is confident about the effectiveness of the campaign because the posters were tested in focus groups of regular and recreational drug users.

In April, B.C.’s provincial health officer declared a public health emergency linked to the soaring number of opioid overdoses, and the declaration remains in effect.

Dr. Victoria Lee, Fraser Health’s chief medical health officer, says the poster campaign is an extension of the health authority’s ongoing public awareness campaign, but she says much more has been done to fight overdose deaths.

“We’ve created new substance-use beds to provide safe and supportive environments for people (who) require additional support on their road to recovery,” Lee says in the release.

Over the last 12 to 18 months, Fraser Health has opened 50 new substance-use beds, including a three-bed program for youth and a 12-bed facility for women who are pregnant or have newborns.

A further 97 beds are slated to open by 2017 across the region, which stretches from Burnaby, through Surrey to White Rock and east to Hope.

The announcement of the poster campaign and the update on available substance-use beds comes as Fraser Health prepares to mark International Overdose Awareness Day on Aug. 31.

The Canadian Press

Just Posted

Lagoon improvements, but no safety audit recommendations, coming to Harrison

The lagoon will see electrical upgrades, a new flag pole and fencing, but no life jackets or signs

UFV introduces first mindfulness graduate program in Canada

Most of the University of the Fraser Valley program is offered online

All child porn charges against Chilliwack realtor dismissed

Meissner’s computers contained ‘miniscule’ amount of content normally found on offenders’ devices

Mounties hunt for missing Langley man

The public has been asked to help locate David Grainger, last seen on March 19

B.C. Wildfire crews respond to Sts’ailes, Morris Valley fires

A fire at the First Nation and a grass fire in Mission sent smoke across the valley Wednesday

Harrison Hot Springs students bring ‘Twelfth Night’ to life

The adaption of Shakespeare’s classic comedy include songs and phrases from Canada’s east coast

Vancouver Giant named to Western Conference first-tier all-star team

Young hockey defenceman Bowen Byram is once again lauded for his outstanding efforts on the ice

Permit rejected to bring two cheetahs to B.C.

Earl Pfeifer owns two cheetahs, one of which escaped in December 2015

Real-life tsunami threat in Port Alberni prompts evacuation updates

UBC study says some people didn’t recognize the emergency signal

Care providers call for B.C. seniors’ watchdog to step down

The association also asks the province to conduct an audit and review of the mandate of her office

Nitro Cold Brew Coffee from B.C. roaster recalled due to botulism scare

“If you purchased N7 Nitro Cold Brew Coffee from Cherry Hill … do not drink it.”

B.C. man gets award for thwarting theft, sexual assault – all in 10 minutes

Karl Dey helped the VPD take down a violent sex offender

Punching Parkinson’s in the Fraser Valley

Rock Steady Boxing program, designed to help battle symptoms of Parkinson’s, coming to Abbotsford in April

Baby left alone in vehicle in B.C. Walmart parking lot

Williams Lake RCMP issue warning after attending complaint at Walmart Wednesday

Most Read