VIDEO: New Tourism Harrison River Valley rebrand unveiled

The new Tourism Harrison River Valley brand promotes tourism and local businesses across the District of Kent area, including Harrison Hot Springs, Agassiz, Harrison Mills and the surrounding First Nations communities. (Screenshot/Tourism Harrison River Valley)The new Tourism Harrison River Valley brand promotes tourism and local businesses across the District of Kent area, including Harrison Hot Springs, Agassiz, Harrison Mills and the surrounding First Nations communities. (Screenshot/Tourism Harrison River Valley)
(Screenshot/Tourism Harrison River Valley)(Screenshot/Tourism Harrison River Valley)
(Screenshot/Tourism Harrison River Valley)(Screenshot/Tourism Harrison River Valley)

The local tourism brand is getting a makeover.

Tourism Harrison River Valley, formerly Tourism Harrison, announced a new identity and destination brand. In a statement from spokesperson Summer Dhillon, the Tourism Harrison River Valley brand incorporates Harrison Hot Springs, Agassiz, Harrison Mills, the District of Kent and the Sts’Ailes, Seabird Island, Sq’ewá:lxw, Cheam, Douglas, Leq’a:mel, Samahquam, Sq’ewlets, and Skatin First Nations.

“Tourism Harrison has marketed the Harrison River Valley region since its inception. However, as the region has grown, and the tourism offerings have diversified, it was clear that a brand refresh was needed to be more inclusive and descriptive of our area,” said Tourism Harrison River Valley executive director Robert Reyerse. “Tourism Harrison worked closely with stakeholders and received input from the District of Kent Council, Village of Harrison Council, the Fraser Valley Regional District and a number of First Nations members.”

RELATED: VIDEO: Tourism Harrison joins #ExploreBCLater campaign

In the statement, Sandpiper Resort general manager Ted Swaine expressed excitement to unite the Harrison Mills brand with the Tourism Harrison River Valley banner.

“After a grassroots and passionate effort to create the Harrison Mills brand almost 10 years ago, officially joining the Harrison Hot Springs region was always our next step,” Swaine added.

RELATED: Harrison App promotes local tourism

Kilby Historic Site executive director Jo-Anne Leon agreed, saying “The Harrison River Valley tourism brand will strengthen all businesses in our region as we work together to showcase our communities.”

There is an official media and VIP brand launch event scheduled for September, subject to COVID-19 restrictions.


@adamEditor18
adam.louis@ ahobserver.com

Like us on Facebook and follow us on Twitter.

agassizHarrison Hot SpringsTourism

Just Posted

The Abbotsford International Airshow is back for 2021 with the ‘SkyDrive’ concept.
Abbotsford International Airshow returns for 2021 with ‘SkyDrive’

New format features a drive-in movie type experience, show set for Aug. 6 to 8

A young couple walks through the Othello Tunnels just outside of Hope. (Jessica Peters/Black Press)
Hope’s Othello Tunnels fully open to the public

Geological testing proved the area safe enough to open for the first time in more than a year

FILE
70 per cent of people aged 12 and older in Agassiz-Harrison have been vaccinated

More than 80 per cent of adults aged 50 and older have been vaccinated, as of June 10

Raeya Evie Duncan was the 100th baby born at Chilliwack General Hospital for the month of May. She is seen here with her parents Alysha Williams and Andrew Duncan on June 12, 2021. (Jenna Hauck/ Chilliwack Progress)
Baby boom in Chilliwack as record number of infants born at CGH in May

‘COVID babies are coming out,’ says dad of 100th baby born at Chilliwack General Hospital last month

Agassiz Agricultural Hall hosts COVID-19 vaccination clinics every Wednesday. District officials reported more than 300 doses are administered per week. (Adam Louis/Observer)
Walk-in COVID vaccine clinic scheduled for Wednesday

Walk-in appointments available while supplies last from 3 p.m. to 6 p.m.

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

For more than a year, Rene Doyharcabal and a small group of neighbours in Langley’s Brookswood neighbourhood have been going out every evening to show support for first responders by honking horns and banging pots and drums. Now, a neighbour has filed a noise complaint. (Langley Advance Times file)
Noise complaint filed against nightly show of support for health care workers in B.C. city

Langley Township contacted group to advise of complaint, but no immediate action is expected

A nurse prepares a shot of the COVID-19 vaccine at the Yukon Convention Centre in Whitehorse on Wednesday, March 3, 2021. THE CANADIAN PRESS/Mike Thomas
Vancouver couple pleads guilty to breaking Yukon COVID rules, travelling for vaccine

Chief Judge Michael Cozens agreed with a joint sentencing submission,

An inmate in solitary confinement given lunch on Tuesday, May 10, 2016. THE CANADIAN/Lars Hagberg
22-hour cap on solitary confinement for youth in custody still too long: B.C. lawyer

Jennifer Metcalfe was horrified to hear a youth had spent a total of 78 straight days in isolation

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. Premier John Horgan listens as Finance Minister Selina Robinson presents the province’s latest budget, April 20, 2021. The budget projects $19 billion in deficits over three years. (Hansard TV)
B.C. government budget balloons, beyond COVID-19 response

Provincial payroll up 104,000 positions, $10 billion since 2017

Ocean debris is shown on Long Beach in Tofino, B.C. on April, 18, 2012. THE CANADIAN PRESS/Jonathan Hayward
Shoreline cleanup finds COVID-related trash increased during height of the pandemic

Great Canadian Shoreline Cleanup reports litter from single-use food packaging nearly doubled

Most Read