Holly Frederickson

Workshop targets Asian influx

Harrison-Agassiz Chamber of Commerce presents workshop to help local businesses with Chinese market

The Harrison-Agassiz Chamber of Commerce is hosting a workshop to help businesses connect with Asian visitors.

Business owners in Harrison especially have noticed a shift in the demographics over the last few years.

“There certainly are issues in terms of different cultures,” says Chamber director Ed Stenson.

He says while the Chamber has hosted various workshops over the years, this will be the first one focusing on the influx of Chinese visitors to the community.

The workshop is being presented by Destination BC/ WorldHost® Training Services, whose role is to support businesses by teacher customer service best practices. Holly Frederickson will share with attendees why travel trends have seen a rise in Chinese travelers, provide an understanding on the potential and define some differences for the international and domestic Chinese travel markets, demonstrate an increased awareness of Chinese culture, customs and lifestyle and teach how to apply the knowledge and cultural awareness to anticipate a Chinese visitor’s needs and expectations.

“The Chinese market is the largest overseas market to BC as of 2013,” says Frederickson. “Continuing to work closely with the travel trade in China, Destination British Columbia and the Canadian partners have focussed on improving the agents’ knowledge of tourism products, and offering more and varied vacation packages to the consumer.”

Frederickson explains that as the Chinese visitor market continues to grow, it is important that tourism suppliers and businesses are ready to welcome Chinese visitors.

“Understanding expectations and needs of all customers is important to ensure your frontline team is prepared,” says Frederickson. “Having a co-operative approach and providing consistency in service deliveries can aid in creating positive and remarkable  experiences – in other words, experiences so out-of-the-ordinary that people are compelled to share them through their social media channels. “

The workshop takes place Tuesday, April 14 at the Harrison Beach Hotel meeting room, from 8:15-10:45 a.m. The event costs $25 per person for Chamber members, or $65 for non-Chamber members. To register, email info@harrison.ca

Just Posted

PHOTOS: Fun in the sun for Paddle Expo 2018 and National Indigenous People’s Day

Harrison’s Rendall Park filled with fun for all ages

UPDATE: Popkum man located

RCMP have located missing Popkum man Wilfred James Kilgren, 69, safe and… Continue reading

UPDATED: Forest fire north of Harrison under control

Firearm use suspected cause of blaze

Fraser Valley Regional District rejects request for lobbying money

Federation of Canadian Municipalities asked for more cash to lobby federal politicians

115 new wildfires burning across B.C. due to 19,000 lightning strikes

More fires expected to start today, says BC Wildfire Service officials

VIDEO: Agassiz Community Gardens turns 15

Growing is good for personal and community health

Fireworks and fires over a half-metre banned Friday in Kamloops centre

B.C. Wildfire Service banning to category 2 and 3 fires in Kamloops Fire Centre at noon Friday

Rescued Oregon family simply unprepared for adventure, RCMP say

Agencies now helping the group of four get to their destination in Alaska

Large B.C. tree dies after possible poisoning

Police and District investigate after large chestnut tree’s rapid decline

Canucks release 2018-19 season schedule

Vancouver to face Calgary Flames on Wednesday, Oct. 3, for home opener

VIDEO: Luxury Home and Design Show opens with Italian flare

Event set to run Friday to Sunday at BC Place in Vancouver

Small new charge on BC Hydro bills goes toward new crisis fund

The new fund aims to help customers who find themselves in financial emergencies

UPDATED: Crown appeals B.C. polygamous leader’s acquittal in child bride case

James Oler had been charged with taking his underage daughter to the U.S. to marry her off

South of the Fraser condo flipping increased as market heated up

Local realtors say investors were re-selling through assignment sales, but the trend may reverse.

Most Read