To 32 and beyond: Seattle may not be end of NHL expansion

Considering the success of the expansion Vegas Golden Knights, Seattle has seemed a no-brainer from the beginning

To 32 and beyond: Seattle may not be end of NHL expansion

The NHL will soon have 32 teams if Seattle is approved as expected next week. An even balance between conferences. A cross-border rival for the Vancouver Canucks in the Pacific Northwest.

Surely the league is done growing for a while?

Maybe not. Two and a half years after voting to add a team in Las Vegas in what has been a rousing success, the NHL has plenty of options when it comes to what’s next. No North American professional sports league has stretched past the number of 32, but no one is ruling it out for the NHL to get there on this continent or beyond.

“The leagues adapt, they look around and they make judgments: Are there markets we would like to go into? Can they support the teams at the revenue levels that we need? If we expand too much too fast, do we dilute the talent such that the product suffers? And those are all judgment calls in the end,” NHL Players’ Association executive director Don Fehr said. “Some leagues and owners are more cautious than others. But sooner or later I would like to believe that in the kind of economy we have, all potential avenues will be explored.”

Considering the success of the expansion Vegas Golden Knights, Seattle has seemed a no-brainer from the beginning and no one expects anything but approval from the Board of Governors on Tuesday. Seattle would begin play in either 2020 or 2021.

“Hockey needs to be and wants to be in those really fast-paced cities that are growing and setting the mark,” Seattle Mayor Jenny Durkan said. “Because if we do well here, it’ll raise all the boats for all the teams.”

Vegas already raised the bar for Seattle, which will pay an expansion fee of $650 million — a 30 per cent increase over the $500 million that cleared the way for Vegas to begin play last season and far beyond the $45 million the San Jose Sharks paid to enter the league in 1991 to begin a new era of expansion.

READ MORE: NHL is moving forward with Seattle expansion bid

READ MORE: Seattle one step closer to NHL after arena plan approved

As soon as the NHL went to 31, getting to 32 was inevitable. As balanced as it might seem, it’s not the end.

“Not sure there is any magic about 32,” deputy NHL Commissioner Bill Daly said. “Expansion is appropriate when a convincing case can be made that it will be beneficial and add value to the league as a whole.”

While Daly was reluctant to address what might be next with the Seattle vote pending, Houston, Quebec City and Toronto have all been touted as possible new homes for an NHL team. Communications company Quebecor applied for an expansion team for Quebec City at the same time as Las Vegas. Billionaire businessman and new Houston Rockets owner Tilman Fertitta has already met with Commissioner Gary Bettman.

“Houston’s a big city,” Fehr said. “It’s got a long history with professional sports in North America. You would like to think that sooner or later the NHL will have a team there. When and under what circumstances I’m not going to try and predict.”

WATCH: Bettman says NHL open to Seattle expansion application (2017)

Andrew Zimbalist, a Smith College economic professor who has written extensively on sports and business, said professional leagues operate much differently from other entities when demand increases. Instead of making more of a product, like a sneaker or beer company might, leagues and teams raise ticket prices or seek new arenas.

Expansion, of course, is another way to feed the beast and Zimbalist said a league could get to 40 teams if it is popular enough and the revenue is spread around correctly.

Any dream of a 40-team NHL would almost certainly involve European expansion, which Bettman said no one has come up with a viable plan for yet. Amid speculation about basing a single NFL team in London, the NHL would likely need to put a full division in Europe to make any sense. And even that has its obstacles, with New Jersey Devils captain Andy Greene pointing to the drastic time changes and coach John Hynes unsure about the long-distance travel as part of an 82-game season.

“When you look at the NHL schedule without going to Europe, it’s a monster,” said Hynes, whose team ended training camp in Switzerland, played an exhibition game there and opened the season in Sweden. “Then you add in European travel and time changes and NHLPA days off for recovery time and it takes its toll.”

For now, the NHL will continue to play games in Europe, explore China and increase its regular season to 1,312 games — once Seattle joins the fray.

Stephen Whyno, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Dancers from the Sts’ailes First Nation perform the eagle dance at a welcome banner dedication ceremony on Thursday, June 10. “Ey Swayel” is a Halq̓eméylem term translated as ‘a good day.’ (Adam Louis/Observer)
VIDEO: ‘A good day’ for Agassiz school as Sts’ailes welcome banner is dedicated

Banner hangs above the school’s entrance, welcoming students, staff and visitors

UFV athletes were honoured for their strength and perseverance during the pandemic. (UFV photo)
Fraser Valley athletes recognized in year without sports

UFV Cascades athletes honoured for strength shown during the pandemic

Missing Abbotsford man Adam Hobbs was found deceased on Thursday evening (June 17).
Body of missing Abbotsford man Adam Hobbs found

Hobbs was reported missing Monday after leaving his job site in Langley

A tenant walks in front of her home on Boundary Road on Friday, June 18, 2021 after it was destroyed by fire the night before in Chilliwack. (Jenna Hauck/ Chilliwack Progress)
Chilliwack family homeless after fire rips through house on Abbotsford border

Turtle rescued, no one seriously hurt following Boundary Road fire in Chilliwack

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 charged, suspect at large in killings of B.C. brothers linked to gang activity: RCMP

Kamloops brothers Erick and Carlo Fryer were found deceased in May on a remote Okanagan road

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

A search is underway for a 75-year-old fisherman who went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search continues for angler missing between Port Angeles and Victoria

Canadian, U.S. Coast Guard searching for 75-year-old man reported missing Thursday evening

Most Read