Toronto Wolfpack’s Ricky Leutele passes the ball as he’s wrapped up by Featherstone Rovers’ James Harrison during first half of the Million Pound Game in Betfred Championship rugby league action in Toronto, Saturday, Oct. 5, 2019. THE CANADIAN PRESS/Cole Burston

Toronto Wolfpack to advertise CBD cream on 2020 Super League jersey

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence

The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season.

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says the club is finalizing a new deal with the airline, whose name will still be on the jersey but not on the front.

The Wolfpack and HowlBrands, a wholly owned subsidiary, announced last May that they were partnering with Vancouver-based companies International Cannabis Corp. and Organic Flower Investments Group Inc. to launch a line of athlete-focused cannabidiol products.

“Our profile as a global sporting team is ever-expanding and Rugby Strength plays a key role in this,” Wolfpack CEO Bob Hunter said in a release Monday. “We are delighted to be in the rapid-growth market of CBD pain-relief and alternative, natural medical solutions to ever-present problems athletes and others face in their lives.”

According to its website, Rugby Strength “is for the gladiator writhing in each of us, for the connoisseurs of high-contact, for the adrenaline junkies craving their next impact, for those willing to push the body past its breaking point. Rugby is not a sport, it’s a form of life.”

The team will wear the new jersey for the Jan. 19 pre-season game against Castleford Tigers, which doubles as a testimonial for Castleford veteran Michael Shenton.

The jersey is to be unveiled next week.

Rugby Strength is currently on sale in the U.K., with launches in other countries planned for early this year. The company is awaiting the final word from Canadian authorities on regulations on hemp-derived CBD products.

HowlBrands products are manufactured with THC-free, CBD extract from organically grown hemp.

ALSO READ: Canada beats Russia 4-3 in world juniors hockey tournament

—-

Neil Davidson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vedder River gets reprieve from gravel removal this summer

Applications withdrawn by river management committee and process concluded for 2020

District of Kent highlights accomplishments in 2019 report

District staff have been busy and are getting busier

Chilliwack FC hires Mark Lillicrap to oversee COVID return-to-play guidelines

Lillicrap will serve as CFC’s first-ever Health and Safety Officer

Huge month for Chilliwack real estate in July

Average selling price up 12 per cent with sales numbers not seen since boom of 2017

Local B.C. Hydro workers save stranded cat

Cat somehow ended up on top of a hydro pole

STANDING TALL: For some, B.C.’s forest industry is the best office in the world

A look at the forest sector in B.C. – and those hoping for the best – amid mill curtailments

Bad behaviour at B.C. restaurants ignites campaign calling for respect

“If you can’t follow the rules, then stay home,” says BC Restaurant and Foodservices Association

Over half of Americans oppose Trump tariff on Canadian aluminum: survey

The survey was conducted Aug. 7 to 9 among 1,513 Canadians and 1,003 Americans

Oh baby, what a birthday gift: $2.8M raised to help B.C. boy with rare disease

‘We are very thankful to everybody,’ Aryan Deol’s father says

‘Huckleberry’ the bear killed after B.C. residents admit to leaving garbage out for videos

North Shore Black Bear Society said it was local residents who created a ‘death sentence’ for bear

Police investigating after insults, expletives yelled at federal minister’s staff

A 90-second video circulating on social media appears to have been shot by the person who was yelling

5 B.C. First Nations call out Canada for ‘discriminatory’ food fish practices

West Coast nations say government ignoring court-won right to chinook and coho

Lost dog reunited with family 3 months after going missing on remote B.C. trail

‘The poor thing was skin and bones,’ says one of its Vancouver Island rescuers

B.C. marine ecologist wants Canada to sink its teeth into shark protection

Gulf Islands scientist says top predator under shocking threat from human behaviour

Most Read