This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Harrison Hot Springs to consider single-use plastics ban

Village staff will come back to council with a report on what a possible ban could look like

Wonder Pup book series by Chilliwack author teaches kids self-regulation skills

Author Angela Murphy and illustrator Davis Graham release first book Speak Up, Wonder Pup

Agassiz-Rosedale Bridge construction could start in 2021, MLA says

The project is expected to cost substantially more than budgeted in 2017

Fraser Valley developer offering to build barn owl nesting boxes for free

Gore Brothers says anyone with a suitable building can help the threatened raptor

EDITORIAL: Post-grad years are your time

Editor Grace Kennedy shares a few words for this year’s high school grads

VIDEO: Reading splashes into Agassiz’s Ferny Coombe Pool

The Agassiz Library held its annual Reading in the Pool event Friday, June 14

VIDEO: Toronto Raptors announcer credited with calming crowds after shooting

Matt Devlin, the Raptors’ play-by-play announcer since 2008, was praised for preventing panic from spreading

Mini-horse visits residents at Lower Mainland care home

Gunner turned a visit with grandpa into a major event for everyone at the residence

Women sue former Vancouver cop over alleged sexual abuse during pimp case

Two women claim James Fisher caused psychological trauma during the Reza Moazami investigation

First ever Indigenous person to join the RCMP to be honoured in B.C.

Hawk Kelly said becoming a Mountie was his dream job as a kid

Vancouver Canucks playing pre-season game in Abbotsford

Canucks hosting Ottawa Senators on Monday, Sept. 23

Mini pinscher at Maple Ridge SPCA needs spinal surgery

Bane has a painful condition known as Wobbler Syndrome

Deadline for cabinet to decide future of Trans Mountain expansion is today

International Trade Minister Jim Carr described the decision as ‘very significant’

Mom describes finding son ‘gone’ on first day of B.C. inquest into overdose death

Resulting recommendations could change handling of youth records amidst the overdose crisis

Most Read