Nestled amidst picturesque landscapes, small resort communities like Harrison Hot Springs serve as havens of relaxation and leisure for travellers seeking refuge from the hustle and bustle of urban life. These beautiful locations offer more than just scenic beauty; they are economic engines fueled by the visits of tourists seeking relaxation, adventure and cultural experiences. Some of these visitors fall in love with the location and move or retire there. As the residential population grows and the level of tourism increases, a dynamic tension begins to form. While undoubtedly essential for economic well-being, tourism presents a unique set of challenges that must be navigated carefully to ensure the sustainability and well-being of the community it inhabits.
The economic benefits of tourism for resort communities are undeniable. Tourist dollars inject lifeblood into local economies, creating jobs in hotels, restaurants, attractions and entertainment sectors. This increased employment not only improves individual livelihoods but also contributes to government revenue, allowing for investment in infrastructure, public amenities and essential services. An example of the benefit can be seen in our village with the Resort Municipality Initiative- including upgrades to the sidewalks, plaza and other amenities. Beyond direct economic impacts, tourism can enhance the cultural vibrancy of a resort community. The Harrison Festival of the Arts is a great example that brings music from around the world to entertain residents and visitors alike. Another culturally significant event is Sasquatch Days, which embraces and celebrates our Indigenous heritage. Events like these have the unique ability to share a glimpse of another perspective.
However, the very factors that make tourism attractive also present challenges. As the Greater Vancouver area continues to grow, those looking for a place to visit also increases. Too many tourists at one time can overwhelm a community. Visitors who are unfamiliar with the outdoors and the danger of unmonitored trails, open water or local wildlife can run into serious problems. Seasonal peaks can lead to too many visitors in the short summer season and empty rooms and restaurants in the winter. Attractive locations tend to lead to higher housing costs, creating affordability challenges for employees in the tourism sector.
Unmanaged growth can lead to increased resource consumption and waste generation.
To ensure the long-term sustainability and well-being of resort communities, careful management of tourism is essential. This requires that a multi-pronged approach that balances economic benefits with environmental and social considerations is embraced.
Programs to ensure Tourists understand their impact and respect and protect our communities such as the “Don’t love it to death” program created by Squamish are a great place to start and are being adopted by groups such as Tourism Harrison.
Ultimately, the success of tourism in a resort community hinges on striking a delicate balance. By adopting sustainable practices, implementing careful messaging and prioritizing responsible development, communities can harness the economic power of tourism while preserving their unique character and ensuring a vibrant future for both residents and visitors. Remember, a resort community paradise isn’t just a picturesque destination; it’s a thriving community nurtured by responsible tourism.
– Robert Reyerse is the executive director of Tourism Harrison River Valley