$120M Playland redevelopment could double annual revenues

Attendance could jump 50 per cent, but admission could rise 40 per cent

A $120 million

A $120-million, 10-year proposal to redevelop Playland was presented Tuesday morning to Vancouver council, with a potential doubling of the park’s annual revenues.

But admission prices would also jump 40 per cent, according to the report presented by Michael McDaniel, president of the Pacific National Exhibition, and Patrice Impey, the City of Vancouver’s director of finance.

Proponents want to convert the city-owned Playland into a “theme park” with “softer landscapes, more green space, (and) improved sustainability features,” the report said.

Some $8 million would go toward greening the park, another $41 million to redevelop the site, $26 million for infrastructure improvements, and $45 million for rides and attractions.

Would you pay $50?

The redevelopment could boost attendance by more than 50 per cent, the report added, from the current 530,000 to 815,000 guest riders annually.

Revenues, in turn, could increase to $40 million, coupled with longer stays on the site that would stimulate more spending on food, beverages and games, as well as a 40-per-cent admission price increase.

Right now, a one-day pass to Playland costs $36 at the gate. If approved, that ticket would eventually cost $50.40.

“As the projected increase in admission price mostly reflects forecast inflation, it is not expected to pose affordability challenges for local and regional patrons,” said the report.

It also noted that 60 per cent of patrons are families with incomes of less than $70,000 per year who are “not in a position to travel to theme parks in other regions, such as Disneyland.”

The plan would be funded by either internal financing from the City of Vancouver, to be repaid through future PNE revenues, or a mix of internal financing and capital investment.

City staff recommended that council approve the plan in principle, and budget $1.5 million for the next phase of work that includes detailed design and costing, and a comprehensive implementation and funding strategy.

Vancouver council referred the report to a Wednesday committee meeting to hear from speakers.

Playland is the “economic engine” for Hastings Park, the report said, generating about $20 million each year and accounting for 40 per cent of the PNE’s total revenues.

The redevelopment is part of the larger Hastings Park/PNE master plan, which encompasses all of Hastings Park and will cost between $200 million and $300 million over 20 to 30 years.

Playland redevelopment report

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Investigators comb through Chilliwack house following standoff

RCMP say investigation involves report of an early morning shooting

No need to get out of your car at food truck festival in Abbotsford and Langley

Annual event takes drive-thru approach during COVID-19 pandemic

Chilliwack dad rescues his two young daughters after truck plunges into Cultus Lake

“I used every single one of my angels that day,” said Dennis Saulnier

District warns residents to be prepared for floods

Fraser River may reach levels at highest in 8 years, forecast says

PHOTOS: Playtime is back!

Paula Morrison of Angel Daycare Centre captured a moment of absolute joy

22 new COVID-19 test-positives, one death following days of low case counts in B.C.

Health officials urged British Columbians to ‘stand together while staying apart’

Facing changes together: Your community, your journalists

The COVID-19 pandemic has changed the world in ways that would have… Continue reading

Stray dog with duct tape around muzzle spotted in Abbotsford

Pooch has been spotted over two days, but has escaped capture so far

Seniors to receive up to $500 in promised COVID-19 emergency aid in early July

The Liberal government first promised the extra help in mid-May, but had to create a new system to deliver the aid

VIDEO: Revelstoke bear wanders into Animal House pet store

Staff got ready to chase it out with a broom

New study is first full list of species that only exist in Canada

Almost 40 per cent of them are critically imperilled or imperilled and eight are already extinct

White Rock council considers allowing alcohol in waterfront park

Council mulls business-boosting measures, including picnic benches

Langley woman recalls last words spoken to mother who died of COVID-19 on 88th birthday

Verna Clarke was more than a senior with dementia who died of COVID at Langley Lodge, she was ‘loved’

Most Read