An image from Fraser Health’s new campaign that urges people to talk to their loved ones about addiction before it’s too late. (Photo: Fraser Health)

VIDEO: New overdose campaign hopes to ‘start the conversation’

Talk to loved ones about their drug use before it’s too late, Fraser Health urges

Talk before it’s too late.

That’s the message from Fraser Health’s new campaign that aims to save lives in the midst of an overdose crisis that has killed more than 1,000 people in B.C. so far this year.

Called “Overdose is closer than you think,” the health authority’s initiative urges people to talk to friends and family when they suspect substance abuse.

See also: More than 1,000 people have died as a result of the overdose crisis in 2017

See also: Fentanyl-linked overdose deaths soar in B.C.

“One of the major issues faced by people struggling with substance use problems – and those around them – is discomfort and fear about talking about addiction openly,” said Minister of Mental Health and Addictions Judy Darcy in a release. “We as a society must find a way to get past the profound stigma over addiction so that every person struggling with this issue gets the care they so desperately need. I encourage you to help stop the stigma by starting a conversation with your loved one who might need support, before it’s too late.”

The campaign includes a video and a four-page “When Words Matter” guide on how to talk to someone about drug use, including conversation preparation, tips to stay calm and focused, and self care while helping someone suffering from substance abuse.

In creating the guide, Fraser Health says it consulted with more than 50 people, focusing on men who were in treatment, daytox or had completed treatment, as well as their support networks to inform the communication campaign.

According to the BC Coroner’s Service, 91 per cent of B.C.’s drug overdose deaths this year have been people aged 19 to 59.

Of the 1,013 overdose deaths in 2017, 82 per cent have been male.

“Starting a conversation about substance use is never easy, but approaching a person you care about to have a conversation could help save their life,” said Medical Health Officer Dr. Aamir Bharmal in a release. “It may take time, but by checking in on a person you believe is using substances, and being open to talking about substance use in an empathetic way, you can help reduce their isolation and provide a more supportive environment for their recovery.”

See more: VIDEO: A first look inside SafePoint, Surrey’s safe consumption site

Just Posted

German-born British Columbian warns against a ‘yes’ vote on proportional representation

Agassiz realtor Freddy Marks says PR in his home country shows party elites can never be voted out

Agassiz teacher’s Amazing Race takes students on Canada-wide adventure

AESS students say they had the experience of a life time

WATCH: Brother of missing Hope woman makes emotional appeal for more media attention

Next search for Shawnee Inyallie Nov. 18 along Highway 1 towards Boston Bar

Gas price drop expected to hit Fraser Valley today

Analyst says to take advantage, warns slight increase may follow

Players Guild challenges Chilliwack residents to solve classic Agatha Christie whodunit mystery

The Chilliwack Players Guild is performing Murder on the Nile from Nov. 22 to Dec. 2

Trudeau offers to help Pacific islands face climate change impact

Prime Minister Justin Trudeau met with the leaders from the Pacific island nations on Saturday during the APEC Summit in Papua New Guinea

Canada defeats Germany 29-10 in repechage, moves step closer to Rugby World Cup

Hong Kong needs a bonus-point win over Canada — scoring four or more tries — while denying the Canadians a bonus point

Avalanche Canada in desperate need of funding

The organization provides avalanche forecasting for an area larger than the United Kingdom

5 B.C. cities break temperature records

Parts of B.C. remain warm, at 10 C, while others feeling chilly

Don’t sign USMCA until LGBTQ language excised, U.S. lawmakers urge Trump

The trade agreement, forged after 13 months of tense negotiations between Canada and the U.S. is scheduled for Nov. 30

US official: US intel says prince ordered Khashoggi killing

Vice-President Mike Pence told reporters that ‘the murder of Jamal Khashoggi was an atrocity.’

Giants serve up major defeat to Pats at Langley Events Centre

On the ice, Vancouver G-Men wrap up home stand with a 10-4 win over Regina Friday night.

Canada’s health system commendable overall but barriers to care remain: UN

The United Nations says Canada’s health care system is “commendable” overall but vulnerable groups still face barriers to quality care.

Most Read