An image from Fraser Health’s new campaign that urges people to talk to their loved ones about addiction before it’s too late. (Photo: Fraser Health)

An image from Fraser Health’s new campaign that urges people to talk to their loved ones about addiction before it’s too late. (Photo: Fraser Health)

VIDEO: New overdose campaign hopes to ‘start the conversation’

Talk to loved ones about their drug use before it’s too late, Fraser Health urges

Talk before it’s too late.

That’s the message from Fraser Health’s new campaign that aims to save lives in the midst of an overdose crisis that has killed more than 1,000 people in B.C. so far this year.

Called “Overdose is closer than you think,” the health authority’s initiative urges people to talk to friends and family when they suspect substance abuse.

See also: More than 1,000 people have died as a result of the overdose crisis in 2017

See also: Fentanyl-linked overdose deaths soar in B.C.

“One of the major issues faced by people struggling with substance use problems – and those around them – is discomfort and fear about talking about addiction openly,” said Minister of Mental Health and Addictions Judy Darcy in a release. “We as a society must find a way to get past the profound stigma over addiction so that every person struggling with this issue gets the care they so desperately need. I encourage you to help stop the stigma by starting a conversation with your loved one who might need support, before it’s too late.”

The campaign includes a video and a four-page “When Words Matter” guide on how to talk to someone about drug use, including conversation preparation, tips to stay calm and focused, and self care while helping someone suffering from substance abuse.

In creating the guide, Fraser Health says it consulted with more than 50 people, focusing on men who were in treatment, daytox or had completed treatment, as well as their support networks to inform the communication campaign.

According to the BC Coroner’s Service, 91 per cent of B.C.’s drug overdose deaths this year have been people aged 19 to 59.

Of the 1,013 overdose deaths in 2017, 82 per cent have been male.

“Starting a conversation about substance use is never easy, but approaching a person you care about to have a conversation could help save their life,” said Medical Health Officer Dr. Aamir Bharmal in a release. “It may take time, but by checking in on a person you believe is using substances, and being open to talking about substance use in an empathetic way, you can help reduce their isolation and provide a more supportive environment for their recovery.”

See more: VIDEO: A first look inside SafePoint, Surrey’s safe consumption site

Just Posted

The theme for this year’s Fraser Valley Regional Library Summer Reading Club is “Crack the Case” and Katie Burns, community librarian at the Chilliwack Library, is encouraging people of all ages to sign up. She is seen here at the Chilliwack Library on Friday, June 18, 2021. (Jenna Hauck/ Chilliwack Progress)
Crack the case, read, win prizes with FVRL Summer Reading Club

‘Immerse yourself in other worlds and have a bit of fun while you do it,’ says Chilliwack librarian

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

Holger Schwichtenberg and his son Philip talk in the barn of the 150-acre Schwichtenberg farm. This farm is one of many throughout B.C. that support more than 12,500 jobs across the province in the dairy industry. (Contributed Photo/B.C. Dairy Association)
Agassiz dairy farm a model of care for environment, animals, and family

Farm is part of a dairy sector centred in the Fraser Valley, supporting 12,500 jobs province-wide

Kalyn Head, seen here on June 4, 2021, will be running 100 kilometres for her “birthday marathon” fundraiser on July 23. (Jenna Hauck/ Chilliwack Progress)
Woman’s 100-km birthday marathon from Chilliwack to Abbotsford will benefit Special Olympics B.C.

Kalyn Head hopes run raises awareness, advocates for inclusion of people with intellectual disabilities

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

RCMP crest. (Black Press Media files)
Fort St. John man arrested after allegedly inviting sexual touching from children

Two children reported the incident to a trusted adult right away

A police pursuit involving Abbotsford Police ended in Langley Saturday night, June 20. (Black Press Media file)
Abbotsford Police pursuit ends in Langley with guns drawn

One person arrested, witnesses say an officer may have been hurt in collision with suspect vehicle

(file)
Pedestrian hit by police vehicle in Langley

Injuries described as serious, requiring surgery

Barbara Violo, pharmacist and owner of The Junction Chemist Pharmacy, draws up a dose behind vials of both Pfizer-BioNTech and Oxford-AstraZeneca COVID-19 vaccines on the counter, in Toronto, Friday, June 18, 2021. An independent vaccine tracker website founded by a University of Saskatchewan student says just over 20 per cent of eligible Canadians — those 12 years old and above — are now fully vaccinated. THE CANADIAN PRESS/Nathan Denette
At least 20% of eligible Canadians fully vaccinated, 75% with one dose: data

Earlier projections for reopening at this milestone didn’t include Delta variant

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

This undated file photo provided by Ernie Carswell & Partners shows the home featured in the opening and closing scenes of The Brady Bunch in Los Angeles. Do you know the occupation of Mike Brady, the father in this show about a blended family? (Anthony Barcelo/Ernie Carswell & Partners via AP, File)
QUIZ: A celebration of dad on Father’s Day

How much do you know about famous fathers?

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Most Read