FILE - This Feb. 19, 2019, file photo shows former President Barack Obama speaking at the My Brother's Keeper Alliance Summit in Oakland, Calif.  Obama’s post-White House memoir isn’t expected to be released this year, setting up the likelihood that the highly anticipated book will drop in the midst of the 2020 campaign. Publisher Penguin Random House started alerting foreign partners and others about the status of Obama’s book on Tuesday, May 7,. (AP Photo/Jeff Chiu, File)

Barack Obama memoir off to record-setting start in sales

Obama has already written two acclaimed, million-selling works

Former President Barack Obama’s “A Promised Land” sold nearly 890,000 copies in the U.S. and Canada in its first 24 hours, putting it on track to be the best selling presidential memoir in modern history.

The first-day sales, a record for Penguin Random House, includes pre-orders, e-books and audio.

“We are thrilled with the first day sales,” said David Drake, publisher of the Penguin Random House imprint Crown. “They reflect the widespread excitement that readers have for President Obama’s highly anticipated and extraordinarily written book.”

The only book by a former White House resident to come close to the early pace of “A Promised Land” is the memoir by Obama’s wife, Michelle Obama, whose “Becoming” sold 725,000 copies in North America its first day and has topped 10 million worldwide since its release in 2018. “Becoming” is still so in demand that Crown, which publishes both Obamas and reportedly paid around $60 million for their books, has yet to release a paperback.

As of midday Wednesday, “A Promised Land” was No. 1 on Amazon.com and Barnes & Noble.com. James Daunt, CEO of Barnes & Noble, said that the superstore chain easily sold more than 50,000 copies its first day and hoped to reach half a million within 10 days.

“So far it has been neck and neck with Michelle Obama’s book,” he said.

By comparison, Bill Clinton’s “My Life” sold around 400,000 copies in North America its first day and George W. Bush’s “Decision Points” around 220,000, with sales for each memoir currently between 3.5 and 4 million copies. The fastest selling book in memory remains J.K. Rowling’s seventh and final Harry Potter novel, “Harry Potter and the Deathly Hallows,” which came out in 2007 and sold more than 8 million copies within 24 hours.

Obama’s 768-page memoir, which came out Tuesday and has a list price of $45, had unusually risky timing for a book of such importance to the author, to readers and to the publishing industry. It came out just two weeks after Election Day and could have been overshadowed had the race still been in doubt or perhaps unwanted by distressed Obama fans if President Donald Trump had defeated Democratic nominee Joe Biden. But Biden won and his victory likely renews interest in an era when he was Obama’s trusted and popular vice-president.

Obama himself acknowledges that he didn’t intend for the book, the first of two planned volumes, to arrive so close to a presidential election or to take nearly four years after he left the White House — months longer than for “My Life” and two years longer than “Decision Points.” In the introduction to “A Promised Land,” dated August 2020, Obama writes that “the book kept growing in length and scope” as he found he needed more words than expected to capture a given moment — a bind many authors well understand. He was also working under conditions he “didn’t fully anticipate,” from the pandemic to the Black Lives Matters protests, to, “most troubling of all,” how the country’s “democracy seems to be teetering on the brink of crisis.”

Because of the pandemic, Obama will not go on the all-star arena tour Michelle Obama had for “Becoming.” But he benefits from the attention of any memoir by a former president and by the special attention for Obama, who has the rare stature among politicians of writing his own books and for attracting as much or more attention for how he tells a story than for the story itself. Obama has already written two acclaimed, million-selling works, “Dreams from My Father” and “The Audacity of Hope, which came out in 2006. His new book covers some of the same time period as his previous ones, while continuing his story through the first 2 1/2 years of his presidency and the 2011 killing of Osama bin Laden by the Navy SEALS.

Publishers Weekly praised the book as “shot through with memorable turns of phrase,” while other reviews were more qualified, calling the book all too reflective of Obama’s thoughtful, even-handed style. The New York Times’ Jennifer Szalai wrote that the “most audacious thing” about “A Promised Land” is “the beaming portrait” of Obama on the cover. The Washington Post’s Carlos Lozada noted that in “domestic policy and foreign affairs, in debates over culture and race, Obama splits differences, clings to the middle ground and trusts in process as much as principle.”

“It turns out he is not a ‘revolutionary soul’ but a reformist one, ‘conservative in temperament if not in vision.’ Behind those dreams, the audacity and all that promise is a stubborn streak of moderation,” Lozada wrote.

READ MORE: Trump seems to acknowledge Biden win, but he won’t concede

Obama’s book is the highlight of publishing’s holiday season and for some independent bookstores, the potential difference between remaining in business or closing. Publishing sales have been surprisingly stable during the pandemic, but much of the benefit has gone to Amazon.com as readers turned increasingly to online purchases. The American Booksellers Association, the independent sellers’ trade group, has warned that hundreds of stores could go out of business if holiday sales fall short.

Kris Kleindienst, co-owner of Left Bank Books in St. Louis, anticipates selling around 1,000 copies by the end of the year, a number which makes “a HUGE difference” for annual revenues, she wrote in an email. Sarah McNally, owner of McNally Jackson Books in Manhattan, said she sold around 600 copies in the first 24 hours, a pace exceeded only by the final Harry Potter book.

“It’s not hard to be a bright spot this year, a year when we would have gone out of business without federal aid,” McNally said. “But Obama does feel like a saviour, as do our customers for buying this from us.”

Hillel Italie, The Associated Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

BooksObama

Just Posted

The mighty Fraser during freshet on May 2, 2021 at Island 22 Regional Park. A new B.C. coalition representing 25 organizations, and 273,000 people, is calling on B.C. to reverse decades of wildlife and habitat declines. (Jennifer Feinberg/ The Chilliwack Progress)
Coalition calls on B.C. to invest in wildlife stewardship and habitat protection

Representing 25 organizations, and 273,000 people, they seek to reverse decades of declines

Terry Driver as he looked around the time of the killing of Tanya Smith and the attempted murder of Misty Cockerill in Abbotsford in October 1995. No current photos are available of Driver.
‘Abbotsford Killer’ Terry Driver denied parole, deemed ‘high risk’ to re-offend

Driver murdered Tanya Smith, 16, and seriously injured Misty Cockerill, 15, in 1995

Boats in the Fraser River launched from Barrowtown and Ft. Langley on May 12 to search for the missing fisherman. (Steve Simpson)
Boats search the Fraser River for missing Abbotsford fisherman

Anyone with ‘a boat, time, or a drone’ to help bring Damian Dutrisac home was asked to help

Sasquatch Mountain is currently closed to the public for the season. (Photo/Sasquatch Mountain Resort)
COVID exposure at Sasquatch Mountain ended

Resort closed for the season

The Chilliwack Chiefs played their 2020-21 BCHL season finale Sunday against Prince George at the Chilliwack Coliseum. The junior A team will open 2021-22 with an American Hockey League team calling Abbotsford home. (Darren Francis photo)
Chilliwack Chiefs viewing Abbotsford AHL arrival as an opportunity

The junior A BCHL club hopes to strike up a friendly relationship with the unnamed Canucks affiliate

Marc Kielburger, screen left, and Craig Kielburger, screen right, appear as witnesses via video conference during a House of Commons finance committee in the Wellington Building in Ottawa on Tuesday, July 28, 2020. The committee is looking into Government Spending, WE Charity and the Canada Student Service Grant. THE CANADIAN PRESS/Sean Kilpatrick
BREAKING: Trudeau didn’t violate conflict rules over WE Charity

Federal ethics commissioner Mario Dion found that former finance minister Bill Morneau did violate the rules

An Israeli attack helicopter launches flares as he flies over the Israeli Gaza border, southern Israel, Thursday, May 13, 2021. (AP Photo/Ariel Schalit)
Singh calls for halt on Canadian arms sales to Israel as violence escalates in region

Government data shows Canada sent $13.7 million in military goods and technology to Israel in 2019

New homes are built in a housing construction development in the west-end of Ottawa on Thursday, May 6, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Budget’s foreign-homebuyers tax could bring in $509 million over 4 years, PBO says

Liberals are proposing a one per cent tax on vacant homes owned by foreign non-residents

A Canadian flag patch is shown on a soldier’s shoulder in Trenton, Ont., on Thursday, Oct. 16, 2014. The Canadian Forces says it has charged one of its members in the death of an army reservist from British Columbia during a training exercise at a military base in Alberta last year. THE CANADIAN PRESS/Lars Hagberg
Canadian Forces member charged in death of army reservist during training exercise

Cpl. Lars Callsen has been charged with one count of negligence

Health Minister Adrian Dix looks during a press conference in the rotunda at Legislature in Victoria, B.C., on Wednesday May 6, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. to use remaining AstraZeneca vaccine for 2nd doses

Health officials say the change is due to the limited availability of the vaccine

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A youth plays basketball in an otherwise quiet court in Toronto on Saturday April 17, 2021. The Canadian Civil Liberties Association is urging the federal and provincial governments to fight COVID-19 pandemic by focusing on proven public health policy interventions including paid sick leave, and education rather than punitive enforcement measures. THE CANADIAN PRESS/Chris Young
Provinces issued more COVID-19 tickets during 2nd wave: CCLA report

‘A pandemic is a public health, not a public order, crisis,’ reads the report

Capt. Arpit Mahajan of the Canadian Forces Snowbirds - Snowbirds 2 - shows off his ‘Jenn Book’ dedicated to Capt. Jennifer Casey. Zoom screenshot
Homecoming for B.C.-raised Snowbirds pilot training in the province

Capt. Arpit Mahajan flies Snowbird 2 in his first year as a solo pilot with the team

Most Read